Pawan Kujur

 IBM turns 100 today. Very few companies manage such longevity, less so now when changes in market and technology environments are so rapid. Anticipating and managing those changes is complex.     And yet, that’s what the $100-billion computing giant’s done. And it’s been visible in India too over the past decade, in its phenomenal success in turning the country into its primary global delivery services centre, replicating the model pioneered by Indian software companies, and its equally extraordinary accomplishment in winning by far the largest share of the Indian IT services market.     TOI reported last year that IBM is one of India’s biggest employers, perhaps bigger than even Infosys, though lower than TCS (IBM does not divulge country numbers). We had said the employee strength could be upwards of 1.2 lakh. Wikipedia now puts it at over 1.3 lakh, just a little less than a third of IBM’s global employee strength.     In the domestic services market, IBM is estimat

Chennai: Whether at a wedding or at an evening out with friends, Bangalore-based Ashwin Susarla can rarely be seen without his Nikon D3000. The 25-year-old management trainee gifted himself the digital single lens reflex (DSLR) camera two years ago for his birthday, after he used his friend’s DSLR over a weekend trip to Kashid Beach.     “I was planning to buy a guitar, but I realized I enjoyed shooting with the DSLR and bought one instead,” he says. Susarla has no formal training, but looks up the Nikon website and refers the hundreds of ‘How To’ videos on YouTube when in doubt.     Companies like Nikon and Canon are warming up to hundreds of consumers like Susarla. The DSLR market has been virtually doubling year-on-year growth in the consumer segment over the past three years.     Three years ago, the consumer segment contributed to about 5% of the sales. Today, it accounts for 50%. In 2009, the DSLR market saw sales of 40,000 units and last year sales touched 80,0